What are your goals for your site?
show people why it’s important to wash hands after cleaning litter boxes
Who is the audience for your site?
cat lovers and haters alike
How does the site help those users? Fit into those users’ lives?
provides them with information they should know about the possible spread of disease.
What content do you need?
What kind of navigation do you need to get that to people?
clear navigation that needs to go in a specific order
A list of the content on each page
Answers to the above questions